Day One: Turning the Faucet On - The Live Wealthy Newsletter
From Hoarded Drafts to Daily Drops: Embracing the Habit of Sharing—and Thinking Out Loud—Every Day
I woke up this morning ready to start something new.
Not a “new idea.” Not a new platform. Not a new hack.
A new habit.
Since I was about 17, I’ve had this itch to write a daily newsletter. Long before I knew what “content strategy” or “personal brand” meant, I was just a kid obsessed with words and the people who used them well.
I grew up glued to media.
One of my clearest memories is sitting with my dad every Sunday watching Meet the Press. Most kids were watching cartoons; I was watching Tim Russert grill politicians before we headed to the mosque or the basketball court. By the time I was 10, I could follow a political segment, understand the stakes, and argue my point at the dinner table.
That early obsession with politics expanded into business news, current events, and the news cycle—local, national, and global. If there was a publication, I was reading it. If there was a conversation about how the world worked, I wanted in.
That’s what led me to study political science in college.
Studying poli-sci meant I was always reading: newspaper articles, academic papers, research, and theory. I went deep into the academic world—and I loved it. Structure, argument, proof, discourse. It shaped how I think and how I write.
Academics are brilliant at ideas and terrible at distribution.
The ideas were strong. The marketing was weak. They could spend years on a paper that twenty people read. In 2013–2015, watching that gap between insight and impact is what pushed me toward media and marketing.
So in 2016, I started a music and culture blog called The Prep Boys.
That was my first real lab.
I wrote about Indianapolis, about Afro-pop culture, about the zeitgeist. I’d already been experimenting with personal blogs and using Twitter as a microblog, but my first Wix site, The Prep Boys, was where I started to understand how words, culture, and distribution fit together.
Since then, I’ve tried almost every platform you can think of:
- Medium
- Substack
- Ghost
- Wix
- Duda
- Webflow
- ReadyMag
I’ve got thousands of unfinished drafts sitting in apps, docs, and journals. Hundreds of ideas in half-sentences and bullet points. Voice notes. Swipe files. Headlines with no bodies. Bodies with no headlines.
If you’re reading this, you’re catching me at the moment I decided to stop hoarding.
Because under all the experimentation, tools, and templates, one truth has been constant:
I’ve always had a strong desire to share my thoughts, my perspective, and any valuable information I can with the world.
Not just for the sake of “content,” but because writing is how I think. It’s how I connect. It’s how I make sense of faith, culture, marketing, and this strange digital world we’re all building together.
Today, I’m done overthinking the container.
I’m choosing the habit.
I’m committing to publishing something every day—here. Not just journaling in private. Not just filling up swipe files. Actually shipping.
This is day one.
If you stick around, here’s what you can expect from me:
- Stories from Brooklyn, DePauw, Indianapolis, Oakland, and everywhere in between
- Lessons from building brands, running campaigns, and studying the craft of storytelling.
- Reflections on faith, discipline, and what it means to live intentionally in a distracted world
- Examining media, culture, and tech through the lens of a first‑gen Nigerian-American kid who grew up in the early 2000s in Brooklyn, NY.
Some days might be long essays. Some days might be short riffs. But you’ll hear from me. Daily.
I’ve spent years preparing for this without realizing it—reading, writing, building, failing, restarting. Now it’s time to turn the creative faucet on and leave the water running.
Welcome to The Live Wealthy Newsletter
I’m your host, Profuse Habits.
Let’s boogie.
